Happy summer everybody! Warm weather means less cloth. And even less cloth when it's hot! Our new hot mesh bralettes and panties sets are here.
And a sexy red underwired bra with a soft cup and floral lace. Tender and passionate at the same time.
Summertime! We had great summer holidays, did you? If not yet then you may love our new styles of swimwear! Because except drinking mojito we worked hard to deliver our new designs to you. As usually - wide size range and individual production by your measurements.
Starting from our classic hit, owl printed high waisted swimsuit. It's available again with new print!
If you play on the bright side - sunny tropicana bikini or Persia bikini with floral print are here for you:
And the sky blue swimsuit with floral print:
We often see celebrities showing off their lingerie on red carpets. Most of them look stylish and not vulgar. But this does’t work for stars only, every woman can compose her own look with flaunting lingerie. How to expose your beautiful bra without looking tasteless?
The rule of thumb is: make it look intentional. If you wear a skin-toned bra and a white blouse you may get a slight expose that doesn’t seem deliberate. If you open just a couple millimeters of your bra out of the top - it also may look slovenly. So, if you decided to expose - expose. But don’t forget that you’re showing off your lingerie and not intimate parts of body. Save your sheer mesh bralette for special occasions.
So, first way to organically expose your bra is color. Simple method is to wear a black one for white skin and a bright color for black skin. Cover it with a semi-transparent blouse or open weave sweater or … you got the idea.
Plunge lace bralettes work perfectly under deep V-neck top. Don’t make a high contrast between a top and a bra if the lace itself has a complex structure and ribbed edges. With simpler edges - it’s better to add some color accent.
Deep side cut outs look best with longline bras with beautiful side lace. Balance between color brightness and lace complexity not to look too flashy.
Don’t choose a basic bra to build a look around it. It should be something lacy, sexy but not transparent. Helen Kukovski has many styles in so many sizes that you will definitely find your own bra.
When I think about bra sizes, I feel guilty for being on the lingerie producer side. Not only defining your size is often confusing, but even after you found your best size, you risk to make a wrong choice when ordering from other manufacturer. Add different countries sizing systems to this and you start regretting being born a woman. Common! I just want a good looking comfortable bra!
Now we offer 120 bra sizes! Sounds cool... for everybody but our web-designer who needed to design an understandable size chart covering 120 bra sizes. The table is huge, but I believe it's relatively easy to use.
If you're lost in this chart, the bra size calculator comes to your service. And if you can't find your size or uncertain about exact size - we offer to choose CUSTOM size and provide your exact body measurements in the form. As usually, no additional fee.
Do you have questions or propositions? Leave a comment or reach me personally.
Helen Kukovski is a small family brand and we don't spend much on ads. But we follow high profile mass market brands and are worried with the low diversity of models casting in the photo and video ads. This problem always worried me, and maybe that was one of the reasons why I've started Helen Kukovski. I wish every woman has sexy and quality items in her wardrobe that emphasize her sexuality instead of shaming for her shape or age or ... you add.
I returned to this topic because of the most recent incident happened with Livi Rae boutique in Georgia, a shop that obviously has much in common with HK in the attitude to this problem. Have you heard about it? This small business has been criticized for being too diverse in selection of models for it's in-store campaign! Landlord asked to remove this window display:
explaining that it's "in bad taste". I'm sure the landlord would prefer some Victoria's "angels" instead of real women, so his building front looks "properly". I don't blame him, he's just a product of publicly accepted attitude to women's bodies. Instead, let's look at the numbers.
While leaving much space for improvement the problem of fashion models diversity attracts more and more attention. The Fashion Spot magazine started tracking body diversity on fashion show runways in 2016. In it's latest report the magazine is optimistic about trends but look at the numbers. Only 0.43% of castings were allocated for plus-size models! Even less for models over age 50: 0.29%, and 0.17% - for transgender models. Well, positive thing is that 27.9% of models were women of color, but the fact that other 3 major groups were represented by less than 1% is NOT OK. So, returning to the place where we left our Georgian landlord - what may you expect from people who live in this body/race/age/gender shaming world? It's not him, it's all us who need to change.
I'm thinking of the reasons why all those global fashion brands don't recognize such major groups of people. I'm afraid that diversity simply wasn't coded into their DNA and thus they don't have a chance to change. They live in the world populated only by young white thin models. It sounds stupid but what they actually do from the business point of view is ignoring their major target audience. And this can't last forever, such brands will have to change or die.
Help spreading the word, share this post, support diversity in fashion, love yourself :)
Helen Kukovski's Mint Lace Bra
We at Helen Kukovski apply all our experience and knowledge to give the best lingerie and swimwear for everybody. We offer a constantly growing wide number of sizes. We don't charge extra money for plus-size or slight changes in shape, because you deserve it by default.
Times change and so does fashion. But while buying all of the lingerie in the world is not an option, let's see what styles are most needed nowadays.
Have you ever thought about buying a completely sheer bra? Yes, today we will talk about sheer bra and panties set. Everyone should own one these days.
